Hospitality groups Multi-site venue owners across every state every state are adopting guest relationship tools guest relationship tools to build loyalty personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we build retention journeys for guests deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Loyalty lowers CAC Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Email + SMS journeys
* Marketing campaign dashboards Guest tagging and preferences
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we hospitality automation Australia see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
hospitality CRM experts.